Andrew C Bly | New York City
Photo by Colin Clark for The New York Times

SONA Brand Identity

SONA reimagines the wonders of Indian fare in a space that evokes a bygone era of a boisterous yet elegant India—all within the heart of New York City. Realizing a lifelong dream for founder and partner Maneesh K. Goyal, whose parents opened up the first Indian restaurant outside of Dallas, Texas in the 1970s. The brand identity was about working in harmony to celebrate IndoDeco, interpreted perfectly for the physical space in New York City by Melissa A. Bowers. The love and tenacity of the all-star team at SONA can be felt throughout, this was a true dream of a collaboration.

Photo by Colin Clark for The New York Times

Photo by Colin Clark for The New York Times

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Photo by Colin Clark for The New York Times

Photo by Colin Clark for The New York Times

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Photo by Melanie Dunea. The elephant is redrawn from the signage of India House, a tribute to the Goyal family restaurant opened in Texas in the 1970’s.

Photo by Melanie Dunea. The elephant is redrawn from the signage of India House, a tribute to the Goyal family restaurant opened in Texas in the 1970’s.

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Photo by Melanie Dunea

Photo by Melanie Dunea

Art at SONA curated by Sunderlande .

Art at SONA curated by Sunderlande.

Photo by Melanie Dunea

Photo by Melanie Dunea